THE RISE OF
VIDEO
CONSUMPTION
Digital video consumption is rising exponentially.
In 2017, 74% of all internet traffic was video related and there are now over 8 billion video views daily on both Facebook and YouTube.
Video content is clearly the right medium but with all that content, how do you drive genuine engagement with your video?
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WHAT IS
PERSONALISED
VIDEO?
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By combining the power of data with video, you can serve content through the most engaging medium that speaks to the consumer on a personal and relevant level.
We can include personalised messages in any format - from audio and text, to variable scenes and images - delivering a one-to-one communication that helps you achieve your business objectives.
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HOW DOES
PERSONALISED
VIDEO WORK?
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The Creative
arrow_forwardFirst, we create a master video in your preferred style; whether it's film, animation or existing footage, we have it covered.
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The Data
arrow_forwardSecond, we use your customer data to map media using programmatic language and endless lines of logic, transforming the video into a personalised gem.
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The Video Player
arrow_forwardFinally, each personalised video is served using our video player, allowing for device optimisation, interactive content and MI tracking.
WHERE TO USE
PERSONALISED
VIDEO
Personalised video can be used across a variety of industries to engage your customers throughout the customer lifecycle:
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Acquisition
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Onboarding
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Growth
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Retention
WHY USE
PERSONALISED
VIDEO?
93%
Conversions
93% of companies see a boost in sales when using personalisation
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Engagement
Improved customer engagement and satisfaction
4X
Click-Throughs
Personalised video boosts email click-throughs by 4x
VIDEO
PRODUCTION STYLES
Live Filming
Our live action videos range from 30 second talking head interviews to 1 hour educational films. Whatever your needs, we will deliver from pre-production, to filming and first-class editing.
Animation
If it can be thought, it can be drawn. And if it can be drawn, it can be animated. VideoSmart use high quality digital production and compositing techniques to deliver 2D, 3D and motion graphics.
Existing Footage
Make the most out of your existing content by allowing us to work with you to create engaging videos that work within budget and on brand.
CREATE YOUR OWN
PERSONALISED VIDEO
CREATE VIDEO
Contact Us
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Don’t worry, we don’t share your data with anyone else, so this is just between us.
For more info about the data we collect from you and how we use it, please see our Privacy Policy.
For more info about the data we collect from you and how we use it, please see our Privacy Policy.