WHAT IS
INTERACTIVE
VIDEO?
01
Interactive video is a type of video that supports user interaction and allows for non-linear storytelling.
By allowing viewers to interact, you can capture their attention, and keep it.
02
As viewers can choose their own journey, they will only be served content that they really care about.
This gives companies the chance to provide more accurate information and push customers to the end-product more effectively, whilst also capturing interests and preferences.
HOW DOES
INTERACTIVE
VIDEO WORK?
voice_chat
Branching: will allow the viewer to choose the scene that they want to see next, e.g. “Would you like to find out more about policy extra A or policy extra B?”
speaker_notes
Drag and drop: will allow the viewer to move products based on preferences, drag sliding scales to set values or re-order answers.
thumb_up
Clickable links: will allow the viewer to take action when they are most engaged and drive them seamlessly to a landing page, filled basket or to trigger an email.
WHERE TO USE
INTERACTIVE VIDEO?
supervisor_account
Acquiring
- In-video transactions
- Product funnelling
- Brand awareness
school
Learning
- Training and education
- Assessment
- Recruitment
person
Engaging
- Onboarding and up-selling
- Gamification
- Brand promotion
WHY USE
INTERACTIVE VIDEO?
2X
Conversion Rates
Interactive video content generates double the conversions of passive content
5X
Page Views
Interactive content generates 4-5x more page views than static content
91%
Buyer Preferences
91% of B2B buyers prefer to consume interactive and visual content
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For more info about the data we collect from you and how we use it, please see our Privacy Policy.